Cybercom provided recommendations on handling the top three challenges affecting the marketing area:
- an update of the company’s overall strategy is needed
- a focus on benefits other than price alone is needed, and the product portfolio should be adapted to the target groups
- a loyalty program, using existing systems, needs to be introduced, and customer relationship management should be sharpened
The recommendations are pragmatic and designed so that existing systems and organizations can implement them.
The Marketing Review is part of Cybercom’s Business Audit, which is a packaged service that quickly reviews a specific area and provides recommendations on the top three challenges.
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This service enables the operator to grow and increase EBITDA – in our experience an increase of 10 - 15% within three years |